inspired by all the female-owned business’ that started to expand, i was a 22 year old girl who was laid off from my part-time job due to covid - while the world shut down, something in me lit up and sparked the idea of starting my own jewelry brand, which allowed me to stay at home while being a full-time nursing student and a caregiver for my mom with early onset dementia.

starting this small business has truly been a fortunate stroke of serendipity. since the launch of my business back in 2021, it has been surreal to see my products grow from 6 styles to over 50 now. I personally choose and curate each product that i sell and take pride in making women feel beautiful in the jewelry that they wear.

to have built a brand from a single thought and having no idea where to start, to doing research for months and then finally just believing in myself. I am so proud to call serendipity my own.

i have a long way to go, and the power to go a long way.

xx,

Ianne Hernandez