inspired by all the female-owned business’ that started to expand, while being laid off from my part-time job due to covid - the best idea came to mind, which now allows me to stay at home while being a full-time student and a caregiver for my mom.

starting this small business has been truly a fortunate stroke of serendipity. since the launch of my business back in 2021, it has been surreal to see my products grow from 6 styles to over 40 now. I personally choose and curate each product that i sell and take pride in making women feel beautiful in the jewelry that they wear.

to have built a brand from a single thought and having no idea where to start, to doing research for months and then finally just believing in myself. I am so proud to call serendipity my own. thank you!

i have a long way to go, and the power to go a long way.

xx,

Ianne Hernandez